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The $100k Mistake: Why Hiring the Wrong Marketer Costs More Than You Think

Close-up of marketing analytics charts on a laptop screen with two blurred business professionals in discussion — symbolising the cost of hiring decisions based on poor data analysis.

The $100k Mistake: Why Hiring the Wrong Marketer Costs More Than You Think Imagine this. You’ve just hired a marketing coordinator. They’re enthusiastic, full-time, and relatively affordable. It feels like the right move. But six months in, you’re staring at underwhelming results, inconsistent brand messaging, and a website that’s still not converting. Now add up […]

Marketing with Purpose: Delivering impactful marketing that drives visibility, lead generation, conversion & profitability.

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