Social media advertising puts your brand in front of the right people at exactly the right time. As a result, our social ads team designs, runs and continuously optimises campaigns on Facebook, Instagram and LinkedIn, so your budget works harder and your results are measurable.
We manage social ad campaigns end-to-end across Meta (Facebook & Instagram), LinkedIn, and TikTok, from strategy and creative through to targeting, optimisation, and reporting.
Most of this is Facebook ads and Instagram ads, which Meta now runs from the one account. We build the campaigns and the creative that goes in them, then keep testing until the cost per lead settles where it should be.
Further reading: Google Ads vs Meta vs LinkedIn, what a good cost per lead looks like and why your landing page is the problem, not your ads.
We offer flexible social advertising packages to suit businesses of all sizes, whether you’re just starting with paid social or looking to scale an existing programme.
Most social ad campaigns fail because they are built around guesswork, the wrong audience, the wrong platform, the wrong message. Instead, we start with your customer: who they are, where they spend their time, and what motivates them to take action. Social advertising gives you something organic content cannot: precision. You decide who sees your ads, when, and what you want them to do. Done properly, it is one of the most cost-controllable ways to generate leads and sales for a business. The brands that see the best returns are those with a consistent testing and optimisation process, not a set-and-forget approach. That is exactly how we run campaigns at Phoenix Marketing.
Not every platform is right for every business. We match your budget and audience to the platform where you will get the best return.
We recommend the right platform mix based on your audience and objectives, not based on what is trendy.
Social advertising takes time to optimise. In the first month, we establish tracking, build audiences, and test initial creative. Then, month two refines what is working and scales what is not. By month three, you have real data to make confident decisions. For example, trying to judge social ad performance in four weeks is like reviewing an employee after their first week, you simply do not have enough signal. Therefore, our minimum 3-month retainer ensures we have enough time to learn, optimise, and deliver results that are worth reporting. After the initial period, contracts run month to month. We earn your business through results.
Great social ads start with great creative. Alongside our paid media management, Phoenix produces the assets your campaigns actually need.
Having strategy and creative under one roof means faster turnaround, consistent messaging, and campaigns that look as good as they perform.
If you want the detail on how we build the ads themselves, here is our paid social ad creative formula.
Phoenix Marketing is a full-service Digital Marketing Agency. Alongside social media advertising, we offer SEO services, Google Ads management, organic social media marketing, and content marketing, all under one roof.
Melbourne audiences are on social all day, and the businesses that win are the ones showing the right offer to the right local people. We build and run paid social for Melbourne businesses: tight geographic targeting across the metro and the suburbs you actually serve, creative that speaks to a local audience, and campaigns measured on enquiries and sales rather than likes. Whether you are filling a booking calendar, launching in a new suburb, or driving foot traffic to a Melbourne location, we match the targeting and the budget to your footprint.
The right platform depends on where your audience spends time and your business objectives. We recommend Meta (Facebook/Instagram) for B2C and lifestyle brands, LinkedIn for B2B, and TikTok for reaching younger demographics. In most cases, a blended platform approach across two or more channels delivers the best results.
For most campaigns, a minimum ad spend of $1,000–$2,000/month is recommended to generate meaningful data and results. Your total investment includes both ad spend and our management fee, which we keep transparent and performance-focused.
Absolutely. Meta advertising is our speciality. In fact, we handle everything from creative strategy and ad copy to audience building, pixel setup, retargeting funnels, and campaign optimisation across Facebook and Instagram.
Specifically, we use a combination of interest-based targeting, lookalike audiences, custom audiences from your customer data, and retargeting of website visitors, layered together to reach the people most likely to convert.
Overall, we track reach, engagement, click-through rates, cost per lead, and most importantly, revenue-attributed conversions. You’ll receive monthly reports with clear metrics showing exactly what your investment is delivering.
Let’s talk about your goals and build a social advertising strategy for your business. Free strategy call, no obligation.
