Phoenix Marketing is a marketing agency for tradies. If you are good at the job but the phone is not ringing enough, the problem is not your work. It is that the customers searching right now cannot find you. We build the marketing that gets your trade in front of people ready to book, and turns just looking into a job.
We take a complete approach, covering every part of getting your trade found, chosen and booked. A typical setup includes:
We are not a generalist agency that treats a plumber like a boutique clothing label. We work with trades and home services, so we know the decision happens fast, the customer is usually local, and half the time it is urgent. We focus on the few things that actually bring in work: getting found in local search, showing up for the right paid searches, a website that makes calling easy, and reviews that build trust. No jargon, no fluff, and no long lock in before you see momentum.
It depends on where you start and how competitive your trade and area are. Google Ads can bring enquiries within days, because you are paying to appear the moment someone searches. Google Business Profile and local SEO take longer, usually a few months to build, and then they compound and keep delivering work without paying per click. Most tradies run both: ads to turn on leads now, and search to build a base that keeps paying off. We are honest about timelines from day one.
For a trade, one won job can cover a month of marketing, and a good customer is often worth years of repeat work and referrals. That is why we measure what matters: enquiries and booked jobs, not clicks and impressions. We build the plan around your average job value and your margin, so the spend is tied to real return. If something is not paying its way, we change it.
Marketing that brings in jobs is built over months, not days, so we work on a minimum three month engagement. That gives the foundations time to take hold, the ads time to gather data and improve, and search time to start moving. You get a clear plan up front, work delivered every month, and a simple report on enquiries and jobs. After the first three months we continue month to month, and you can review or pause whenever you like.
Good marketing needs to look the part. When you need it, we also handle the creative that makes a trade look established and trustworthy: logo and branding, van and signage design, professional photos of your work, and simple flyers or ads. It is all optional, and it all points back to the same goal, more of the right jobs.
Most agencies sell you channels. We sell you outcomes: more of the right jobs, from customers in your area, at a cost that makes sense for your margins. We handle the search presence, the ads, the website and the reviews as one connected system, and we report on what it actually produced. You run the jobs, we keep them coming.
We have grown real trade and home services businesses through search, including That's Plumbing and Everline.
Google Business Profile, site speed, mobile, and the basics Google needs to trust you.
Target your trade plus your suburbs, and build the signals that rank you where customers look.
Tightly targeted Google Ads so enquiries come in while your SEO builds.
Reviews, results, and simple monthly reporting so you always know the return.
Gas, hot water, blocked drains and emergency call outs.
Switchboards, safety, solar and general electrical.
Extensions, renovations and new builds.
Design, paving, decking and outdoor living.
Heating, cooling, install and service.
When someone's hot water dies on a Sunday, they do not read your website. They search "plumber near me", look at the three businesses Google shows on the map, and ring one. Usually the first with recent reviews that answers.
That three-slot map result decides most trade work, and it is won on different things from a normal search ranking:
The practical consequence is that for most trade businesses, getting the Google Business Profile right and building a review habit is worth more than a new website. We will tell you that even though the website is the bigger job to sell.
Most trade businesses asking for marketing do not actually have a lead problem. They have a job-mix problem.
The phone rings, but with the jobs nobody wants: the small call-outs, the quotes that never convert, the work an hour further away than it is worth, the price-shoppers. Generating more of that makes the business busier and no better off.
So before spending anything, the questions worth answering are:
A trade site that lists every service equally will attract every job equally. Naming the work you want, and building a proper page for it, shifts the mix without spending more.
Licence numbers, insurance and the trades you are qualified for belong on the site too. For a homeowner deciding between three names, that is the reassurance that decides it.
Handyman, tiling, painting and more.
Marketing for tradies pulls together several of our core services. Explore each on its own: SEO, Google Ads, Google Business Profile and web design. Not sure where to start? Book a free strategy call and we will map the fastest path to more jobs for your trade.
Further reading: local SEO for tradies, getting more enquiries from your Google Business Profile and how to get more Google reviews.
It depends on your trade, area, and how fast you want to grow. We build a plan around your budget and are upfront about what it will and will not do.
Google Ads can bring enquiries within days. SEO and Google Business Profile build over a few months and compound. Most tradies run both.
Not always. If your current site is slow, hard to use on a phone, or not bringing in enquiries, a rebuild pays for itself fast. We will tell you honestly which you need.
Plumbers, electricians, builders, renovators, landscapers, HVAC, and most trade and home services businesses.
Tell us about your trade and your area, and we will show you exactly where the enquiries are being lost and what it would take to fix it. Free strategy call, no obligation.
