The $100k Mistake: Why Hiring the Wrong Marketer Costs More Than You Think
Imagine this. You’ve just hired a marketing coordinator. They’re enthusiastic, full-time, and relatively affordable. It feels like the right move. But six months in, you’re staring at underwhelming results, inconsistent brand messaging, and a website that’s still not converting.
Now add up the cost.
The Hidden Price Tag of a Bad Hire
Let’s do some quick maths:
- Salary: $75,000/year + superannuation
- Tools & software: $4,000 to $6,000/year
- Wasted ad spend from poorly managed campaigns: $12,000+
- Missed opportunities (leads not captured, content that didn’t convert): easily $20,000 to $30,000+
Total cost? You’re looking at $100k or more when you factor in lost time, momentum, and poor marketing performance.
And let’s not even mention the emotional tax… weekly check-ins, hand-holding, rewriting captions, explaining what a “funnel” is for the fifth time.
Sound familiar?
Why It Happens (And How to Avoid It)
Most Aussie businesses don’t need more marketing. They need better marketing – done by people who actually know what they’re doing.
The problem isn’t always the person you hired. It’s the assumption that one junior marketer can:
- Plan strategy
- Run ads
- Write copy
- Build landing pages
- Analyse data
- Design creatives
- Post daily on social
Truth is, even great marketers specialise. That’s where agencies like Phoenix come in. We bring an experienced team, proven systems, and a performance mindset – without the full-time headcount.
What You Could Be Getting Instead
For the same budget, you could have:
- A complete content calendar and ad strategy, built for ROI
- Pro-level copywriting, design, and campaign execution
- Website and social performance reporting you actually understand
- A team that doesn’t just “post stuff” but moves the needle
We’re not here to replace your whole team (unless you want us to). We’re here to help you grow faster, without the risk and overhead of hiring the wrong person.
Let’s Save You Six Figures
If you’ve been second-guessing your marketing hire – or just want to avoid making one – Phoenix Marketing can help. We’ve saved Australian businesses thousands by stepping in before (or after) bad hiring decisions.
Book a free strategy call via Calendly: https://calendly.com/phoenixventures/discovery-call
