Website rebuild and ongoing plumber SEO Melbourne retainer for That’s Plumbing, a 20-year Melbourne East and South plumbing business. Visit thatsplumbing.com.au.
The plumber SEO Melbourne challenge
That’s Plumbing had two decades of work behind them and a loyal customer base across Richmond, Hawthorn, Kew, Balwyn, Doncaster, Camberwell and Box Hill, but the website was holding the business back. It did not communicate the breadth of services, did not show up in local search, and was not the asset a 5-star plumber needed in front of new customers. The plumber SEO Melbourne starting point was rough: only one keyword ranking, sitting around position 80, and not enough local visibility to drive consistent inbound leads.
Our approach to plumber SEO Melbourne
Phoenix rebuilt the website end to end with clear service pages for general plumbing, emergency plumbing, blocked drains and CCTV, hot water systems and gas fitting, plus location pages for each suburb served. From there we moved into a monthly SEO retainer covering technical foundations, on-page optimisation, internal linking, Google Search Console and GA4 setup, and a rolling content program built around the questions Melbourne homeowners actually search. The Google Business Profile was reworked to match the same local-intent signals, and our content marketing work continues to expand the pages that earn rankings.
The results
That’s Plumbing now ranks for seven keywords in positions 11 to 30, up from a single keyword sitting in the 80s when we started. Pages are being added each month, and the focus is shifting to pushing the keywords that already rank into the top 10. Online presence and lead generation have both lifted noticeably, and the team has a tracking workbook to see what is moving month to month.
“We’ve been working with Sean and Alex from Phoenix Marketing over the past year, using their SEO and marketing expertise, and we couldn’t be happier with the results. They’ve been great to deal with, professional, responsive, and genuinely invested in helping our business grow. We’ve seen a noticeable improvement in our online presence and lead generation since coming on board. Highly recommend Sean, Alex, and the team at Phoenix Marketing to anyone looking to take their business to the next level.”
Ricky Constanzo, That’s Plumbing
