Promotional video production for SportsHealth Physiotherapy and Podiatry Clinic. Phoenix worked closely with Director Himmat Dhillon. Together, we built a script, a shot list and a finished piece of video. As a result, the clinic can now use it across its website, YouTube and social channels. Visit sportshealthphysio.com.au.
The clinic video challenge
SportsHealth is a busy Melbourne physiotherapy and podiatry clinic. The team wanted a short video to introduce the practice to new patients online. First, the brief called for a warm, professional feel. It also needed to reflect the standard of care patients get in the clinic. Above all, the finished cut had to go live quickly. As a result, momentum from the campaign was not lost. Finally, captions were a must. That way, the video would work on sound-off social feeds. It also had to stay accessible to viewers with hearing difficulties.
Our approach to the SportsHealth clinic video
Phoenix took the project end to end. First, we workshopped the script with Himmat directly. Together, we distilled what the clinic wanted new patients to know. As a result, we got a tight, natural piece to camera. Above all, it did not feel over-scripted.
On shoot day, we used a gimbal for smooth handheld movement through the clinic. Meanwhile, a teleprompter helped Himmat deliver the script naturally. He stayed camera-ready between takes.
Next, we cut in supporting shots of the practice. We also added captions for accessibility. Then we colour graded the footage. As a result, the finished cut matched the SportsHealth brand. Finally, this project sits alongside our ongoing social and content playbook. We run it for purpose-led service businesses in Melbourne.
The results
SportsHealth now has a polished, on-brand introduction video. As a result, the clinic can use it across its website, Google Business Profile, YouTube and social channels. Above all, the finished cut is captioned for accessibility. Also, it plays effectively on sound-off feeds. Finally, it welcomes viewers regardless of ability. You can watch the piece on YouTube.
I have worked with Sean on multiple occasions as he was helping us with our clinic’s branding and marketing. His work has been excellent and he is very easy to work with. He understood what we needed and gave us great advice and ideas on how to make our content more engaging. Thanks again Sean!
Himmat Dhillon, Director, SportsHealth Physiotherapy & Podiatry Clinic
Related work
We help physiotherapy clinics get found and booked. See our marketing for physiotherapists page.
