A full brand, website and SEO foundation for a Melbourne property maintenance website serving residential, commercial and real estate clients. Visit propertyworks.net.au.
The Melbourne property maintenance website challenge
Propertyworks needed a brand identity and online presence that reflected the quality of its work across residential, commercial and real estate property maintenance in Melbourne. The existing setup did not communicate the breadth of services, did not show up consistently in local search, and gave prospective clients little reason to pick up the phone.
Our approach to the Melbourne property maintenance website
Phoenix delivered the full brand foundation. Logo, brand guidelines, business cards, supporting marketing collateral and the website itself. Every service line on the Melbourne property maintenance website was rebuilt around the audiences who actually buy: landlords, property managers, real estate agents, commercial owners and facility managers. The SEO build covered technical foundations, Google Search Console and GA4 setup, a dedicated Melbourne property maintenance landing page, internal linking, and content for the questions buyers actually search. The Google Business Profile was rebuilt around the same audiences.
The results
The Melbourne property maintenance website now matches the quality of the work, with an SEO foundation built to compound over time. Service pages clearly speak to the buyers Propertyworks targets, the GBP shows up correctly for local searches, and the team has a tracking workbook to see what is shifting month to month. Ongoing content marketing continues to add to brand authority in the Melbourne property maintenance space.
“I’ve used Propertyworks on three occasions and every time the team has been helpful, responsive, and easy to deal with.”
Tony, Propertyworks client
Want similar results for your business? Talk to the team about a digital marketing strategy built around your buyers.
Related work
We help property and real estate businesses grow through local search. See our marketing for real estate agents page.
