Complete online training and marketing ecosystem for McConville Risk Solutions, a Melbourne-based food safety and occupational health and safety consultancy. We rebuilt the website, produced a six-module Food Safety video course with Daniel McConville on camera, and stood up the learning management system, payments and CRM automation so the courses sell and deliver themselves. Visit mcconvillerisksolutions.com.au.
The online training course challenge
Daniel McConville is a senior food safety and OHS consultant whose work has historically been delivered one client at a time. The brief was to turn his decades of real-world expertise into an online, on-demand training product that generates consistent revenue, adds value for existing and future clients, runs without ongoing manual delivery and is simple to scale as the business grows. That meant a new website, a proper learning platform, video content built for self-paced learning, payments wired in, and a marketing engine ready to bring the right buyers through the door.
Our approach to the online training course
Phoenix took the project end to end across video, platform and marketing. We filmed Daniel directly to camera and produced six training modules of 5 to 10 minutes each, edited with branded slides, captions and clean visuals so the content stayed engaging and trustworthy. We also cut a separate library of short-form video snippets for paid social and organic posts. On the platform side we rebuilt mcconvillerisksolutions.com.au, set up the learning management system with user logins, self-paced modules, quizzes, certificates and automated enrolment after payment, and wired everything into a CRM that handles payments, email automation, contact tagging and upsells. The work sits alongside our wider content marketing and social ads playbook for expert-led businesses.
The results
McConville Risk Solutions now has a productised online training arm and a website that reflects the seriousness of the work. The Food Safety course is live at mcconvillerisksolutions.com.au/ohs-courses/, with payments, course access and email follow-ups all handled automatically. The same stack can be duplicated for new courses in the future without rebuilding from scratch. Phoenix continues to support the business with lead generation campaigns aimed at bringing food and hospitality operators in to buy the training.
