A new Melbourne renovation builder website for Everline, specialising in renovations and extensions for older character homes across the inner suburbs. Visit everline.com.au.
The Melbourne renovation builder brief
Everline came to Phoenix Marketing wanting a site that spoke to their specialisation. Above all, the site had to make the old-home focus clear from the hero, not read like a generic builder brochure. Also, it needed to show the finished projects across Watsonia, Warrandyte, Rosanna and Brunswick. Finally, the enquiry path had to be simple enough for a homeowner to complete on a phone in under a minute.
What Phoenix built
Phoenix built the new Melbourne renovation builder website end to end. First, we structured the content around old-home renovations, extensions and apartment renovations. As a result, both search engines and homeowners can find the right service quickly. Also, we designed a clean visual language that matches the way Everline talks about their work. Then, we set up the project portfolio so each finished home carries its own story. Next, we wired up a straightforward consultation request form with the right fields to qualify each lead. Finally, we handed the site over live on Everline’s own domain and hosting.
The result for Everline
Everline now runs a site that reads like a proper brief for anyone thinking about renovating an older Melbourne home. As a result, first-time visitors get a clear read on the specialisation before they even reach the contact form. Above all, the enquiry path is straightforward on mobile, where most homeowner shortlisting happens.
