How Real Estate Agents Can Use Meta & LinkedIn Ads to Attract More Clients
Struggling with inconsistent leads? Referrals are great, but they’re not always predictable. The most successful real estate agents are using Meta (Facebook & Instagram) and LinkedIn Ads to generate a steady flow of high-quality buyers and sellers—without chasing leads.
If you’re not leveraging paid ads and social media management, you’re leaving deals on the table. Here’s how to change that.
Meta Ads: The Fastest Way to Reach Motivated Buyers and Sellers
With 2.9 billion users on Facebook and 2 billion on Instagram, Meta Ads allow you to target people actively looking to buy or sell based on location, income, homeownership status, and even online behaviour.
What Works Best for Real Estate Agents?
- Retargeting Website Visitors – Show ads to people who viewed your listings but didn’t inquire.
- Lookalike Audiences – Target new prospects similar to your past clients.
- Lead Generation Forms – Capture potential buyers’ details directly within Facebook and Instagram.
Pro Tip: The best-performing real estate ads feature video tours, client testimonials, and market updates—not just property photos.
LinkedIn Ads: The Goldmine for Luxury and Investment Clients
Think LinkedIn is just for job seekers? With over 900 million professionals, LinkedIn is the perfect platform for agents targeting high-net-worth buyers, investors, and corporate relocation clients.
Best LinkedIn Ad Strategies for Agents
- Sponsored Content – Share market insights and home-buying trends to establish credibility.
- Lead Gen Forms – Collect leads directly on LinkedIn with pre-filled forms.
- InMail Ads – Send personalised messages to potential sellers and buyers.
Pro Tip: LinkedIn users expect value-driven content. Focus on education over hard selling to build relationships.
Social Media Management: The Secret to Long-Term Growth
Paid ads bring in traffic, but your social media presence builds trust. When potential clients check your profile, what do they see?
Winning Social Media Strategies for Agents
- Consistent Market Updates – Position yourself as the go-to expert.
- Video Marketing – Listings with video tours get 403% more inquiries than those without.
- Engagement Matters – Reply to comments, share client wins, and show your personality.
Pro Tip: The more active and authentic you are, the more clients will choose you over the competition.
Want to Attract More Clients with Less Effort?
We specialise in Meta and LinkedIn Ads, plus Social Media Management to help real estate agents scale their business without the marketing guesswork.
Book a Free Consultation or email sean@phoenixmarketingcreative.com
