The Rise of Voice Search and Its Impact on SEO
Marketing with Purpose: Simplifying SEO, Maximising Conversions
Voice Search is Reshaping SEO
Voice search isn’t just a buzzword—it’s a fundamental shift in how users interact with search engines. Thanks to devices like Alexa, Google Home, and Siri, 50% of all searches are expected to be voice-based by 2025. This trend is changing how brands think about their SEO strategies, especially with the increasing demand for conversational, natural language queries.
Unlike traditional text searches, voice search queries are longer, more conversational, and often framed as questions. For example, instead of typing “best pizza Sydney,” a user might ask, “Where’s the best pizza near me?” This difference requires businesses to rethink their content structure, keyword strategies, and site optimisation.
If you’re not optimising for voice, you’re missing a massive opportunity to connect with an ever-growing audience.
Practical Tips to Optimise for Voice Search
Here’s how you can adapt to the rise of voice search and ensure your business stays visible:
1️⃣ Target Long-Tail Keywords Voice searches are conversational, so focus on natural, long-tail keywords that match how people speak. For instance, instead of “best Italian restaurant,” try optimising for phrases like “Where can I find the best Italian food near me?”
2️⃣ Optimise for Featured Snippets Featured snippets are often used as voice search responses. Structuring your content to answer specific questions concisely increases your chances of being selected by search engines. Use headings like “How to,” “Why,” and “What is” to organise content effectively.
3️⃣ Leverage Local SEO Voice searches often include “near me” queries, making local SEO critical. Ensure your Google My Business profile is accurate, including your address, phone number, and business hours. Positive reviews also improve your chances of appearing in local voice results.
4️⃣ Improve Mobile Responsiveness Most voice searches occur on mobile devices. A fast-loading, mobile-optimised website isn’t optional anymore—it’s essential for retaining users and boosting rankings.
Case Study: Dominating Voice Search in E-commerce
A recent client approached us with declining organic traffic, even though their product range was highly sought after. After auditing their website, we found they weren’t optimised for voice search.
Here’s how we helped:
- Identifying Key Queries: We researched popular voice search queries in their industry and created FAQ-style content to address these directly.
- Optimising for Snippets: We restructured blog posts with concise answers at the top, making them more likely to be selected as featured snippets.
- Local SEO Enhancements: We updated their Google My Business profile and encouraged customers to leave reviews, boosting their local search visibility.
Results: Within three months:
- Voice search traffic increased by 35%.
- Conversion rates rose by 18%.
- Their products were featured in snippets for over 20 high-traffic queries.
The lesson? A voice search strategy isn’t just about being heard—it’s about driving measurable results.
Ready to Optimise for the Future?
Voice search is more than a trend—it’s a critical component of the digital landscape. As users increasingly turn to devices for hands-free convenience, brands must adapt their SEO strategies to meet this demand.
Here at Phoenix Marketing, we specialise in crafting SEO strategies that not only adapt to trends but drive real ROI. If you’re ready to optimise for voice search, we’re here to help.
📲 Let’s talk: Message me on LinkedIn or book a discovery call here: Calendly link.
Let’s make your brand the answer people are searching for.
